Work Collection

A careers site that reflects brand personality

About Licious

About Licious

About Licious

Licious is India’s leading fresh meat & seafood brand, known for its bold personality and playful communication. It’s a company that thrives on passion, innovation, and fun.

The Objective

The Objective

The Objective

Design a careers website that mirrors brand personality, showcases company culture, and attracts the right talent by making the hiring journey engaging and memorable.

The Challenge

The Challenge

The Challenge

Licious had no dedicated careers website, relying only on LinkedIn for hiring. They wanted a platform that could reflect their culture, highlight perks, and attract talent by showcasing what makes working at Licious unique.

Project Timeline

Project Timeline

Defining

Proposition

Defining

Proposition

Brainstormed Licious’s employer brand and crafted the EVP You are the Magic Ingredient

Research

& Insights

Research

& Insights

Studied competitors and market trends to define tone, visuals, and navigation structure

UX & UI

Design

UX & UI

Design

Mapped user flows, created wireframes, and designed a playful interface aligned with Licious’s culture

Prototypes &

Interactions

Prototypes &

Interactions

Built clickable prototypes to test navigation, created illustrations, interactions, and overall storytelling

Development

& Launch

Development

& Launch

Collaborated with dev teams to bring the design live, ensuring smooth functionality and brand consistency

Visual Design & UI KIT

Visual Design & UI KIT

Visual Design & UI KIT

Outcome

Outcome

Outcome

Check out the Licious Careers Website

Check out the Licious Careers Website

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