FDCI x Lakme

Backdrop Design for Lakme Fashion Week 2021

Started in the year 1999, Lakmé Fashion Week, today is India's largest fashion event. It is a bi-annual event, jointly organized by Lakmé and RISE Worldwide (formerly IMG Reliance).

Lakmé Fashion Week 2021 saw a fusion of the digitally curated backdrops with physically present models to create an immersice experience. It was claimed as the Phygital Edition of LFW.

I had the opportunity to work with them as part of the Visual Design team with Gently Altered/ Make Believe. We designed backdrops for various shows, which were screened on a huge LED screen during the shoots. The backdrops were designed to best bring out the collections while keeping in mind the designers' vision behind them.

The following images and videos have been taken form the event website and are a property of FDCI and Lakmé.

SWEET REMINISCENCES
by Geisha Designs

Geisha Designs is an Indian luxury lifestyle brand by designer duo Shalini Jaikaria and Paras Bairoliya. The brand aims to create a mix of traditions and contemporary style to create classic, heritage and timeless pieces.

Their collection for Lakmé Fashion Week 2021, Sweet Reminiscences, aims to make the audience reminisce the female beauty, shining in the moonlight, and bring out the traditional attributes of modern couture. Their design philosophy epitomizes style and focuses on fine craftsmanship, utility and refinement. Pastels play a big part in this collection. With chic shimmer and subtle shine that catches the light, the collection feels like a night sky. The designers envisioned the collection in a modern palace, arousing tranquility and serenity. The backdrops aim to bring out the pastel colours and the subtle shimmers, provoking sweet memories of roads travelled and the people loved by them.

CAGED KALEIDOSCOPE
by Nirmooha

Inclined towards art, design and craftsmanship, Nirmooha was founded by Prreeti Jaiin Nainutia, to cater to today’s women by empowering as well as promoting Indian Crafts Industry through sustainable fashion. Her approach to garments is "Ethnic yet modern, timeless yet versatile, bold yet reserved."

The collection celebrates freedom, which we seem to have lost during the pandemic. It parallels our impounded lives with those of caged birds. Deriving visual cues from this grilled reality and trip down the nostalgia, the collection is a capsule of easy separates reminiscing of the wild 70s. Retro spunk with a modern easy.

This shoot was envisioned to be set in open nature, amidst the greenery and fresh air. The designer wanted to bring out the feather prints and the geometric abstract grids reflecting the reality of trapped optimism. The open field captures the song of freedom, while the bamboo cages represent the state of obstruction.

NEW BORN
by Samant Chauhan

Samant Chauhan is a luxury fashion designer from India. Fashion to him is a form of representation that is always conceptual. He draws inspiration from architecture, history and travel.

This collection is a celebration of life, the journey to become the best version of oneself by omitting all the darkness from within. It consists of elegant floral designs with just the right balance of shimmer & shine. It features dramatic garments with interesting sleeves and flowy fabric, all in shades of muted tones.

This collection aims to help the audience emerge from the darkness within to embracing their life like a New Born. The foggy forest with ghost trees represents the obscurity that lies within us and reminds us that we are more than that.